Ow.ly is tracked by us since April, 2011. Over the time it has been ranked as high as 1 749 in the world, while most of its traffic comes from Spain, where it reached as high as 1 232 position. It was owned by several entities, from hootsuite media Ryan Holmes to Strings shorter than four symbols long are to be registered directly under .ly ONLY through Libya Telecom and Technology co. (LTT) in the upcoming period to guarantee that registrants have Local presence., it was hosted by Amazon Data Services NoVa, Amazon Technologies Inc. and others.

Ow has a high Google pagerank and bad results in terms of Yandex topical citation index. We found that Ow.ly is moderately ‘socialized’ in respect to Google+ shares (18.4K), Facebook shares (4.00K) and Twitter mentions (1.35K). According to Google safe browsing analytics, Ow.ly is quite a safe domain with mostly negative visitor reviews.