Bling.mu is tracked by us since April, 2011. Over the time it has been ranked as high as 660 299 in the world, while most of its traffic comes from Mauritius, where it reached as high as 245 position. It was owned by several entities, from bluefish-emarketing to 405313-CoCCA, it was hosted by SoftLayer Technologies Inc, Unified Layer and others. While Register.mu was its first registrar, now it is moved to .

Bling has a mediocre Google pagerank and bad results in terms of Yandex topical citation index. We found that Bling.mu is poorly ‘socialized’ in respect to any social network. According to MyWot, Siteadvisor and Google safe browsing analytics, Bling.mu is a dangerous domain.