Firstdirect.co.uk is tracked by us since April, 2011. Over the time it has been ranked as high as 6 085 in the world, while most of its traffic comes from United Kingdom, where it reached as high as 195 position. It was owned by several entities, from hsbc holdings plc HSBC Holdings Plc to HSBC Group Management Services Limited, it was hosted by RIPE Network Coordination Centre, Amazon.com Inc. and others.

Firstdirect has a high Google pagerank and bad results in terms of Yandex topical citation index. We found that Firstdirect.co.uk is poorly ‘socialized’ in respect to any social network. According to Siteadvisor and Google safe browsing analytics, Firstdirect.co.uk is quite a safe domain with mostly positive visitor reviews.