New-variant.ru is tracked by us since April, 2011. Over the time it has been ranked as high as 393 729 in the world, while most of its traffic comes from Russian Federation, where it reached as high as 15 890 position. All this time it was owned by OOO "Redakciya gazety "New Variant", it was hosted by VyatKTV Ltd backbone network, Mobile Telesystems OJSC Kirov branch and others. While RUCENTER-REG-RIPN was its first registrar, now it is moved to RU-CENTER-RU.

New-variant has a decent Google pagerank and bad results in terms of Yandex topical citation index. We found that New-variant.ru is poorly ‘socialized’ in respect to any social network. According to MyWot and Google safe browsing analytics, New-variant.ru is quite a safe domain with mostly positive visitor reviews.