Paddypower.it is tracked by us since June, 2012. Over the time it has been ranked as high as 3 669 in the world, while most of its traffic comes from Italy, where it reached as high as 125 position. It was owned by several entities, from Department Paddy Power IT of Paddy Power plc to Dublin 4 of Paddy Power Betfair PLC, it was hosted by Paddy Power Online Limited, CloudFlare Inc. and others.

Paddypower has a high Google pagerank and bad results in terms of Yandex topical citation index. We found that Paddypower.it is moderately ‘socialized’ in respect to Facebook shares (53.9K), Google+ shares (38) and Twitter mentions (6). According to MyWot and Google safe browsing analytics, Paddypower.it is a suspicious domain with mostly negative visitor reviews.