Yum.com.cn is tracked by us since April, 2011. Over the time it has been ranked as high as 82 949 in the world, while most of its traffic comes from China, where it reached as high as 6 980 position. It was owned by several entities, from ce-001e00054167 to 环胜电子商务（上海）有限公司, it was hosted by Data Communication Division, CHINANET shanghai province network and others.

Yum has a high Google pagerank and bad results in terms of Yandex topical citation index. We found that Yum.com.cn is poorly ‘socialized’ in respect to any social network. According to MyWot and Google safe browsing analytics, Yum.com.cn is quite a safe domain with no visitor reviews.