Etao.com is tracked by us since October, 2011. Over the time it has been ranked as high as 491 in the world, while most of its traffic comes from China, where it reached as high as 76 position. It was owned by several entities, from Timothy Alexander Steinert Zhejiang Taobao Network Limited (浙江淘宝网络有限公司) to Zhejiang Taobao Network Limited (浙江淘宝网络有限公司), it was hosted by Aliyun Computing Co. LTD, China Internet Network Information Center and others. While MARKMONITOR INC. was its first registrar, now it is moved to Alibaba Cloud Computing (Beijing) Co. Ltd..

Etao has a high Google pagerank and bad results in terms of Yandex topical citation index. We found that Etao.com is poorly ‘socialized’ in respect to any social network. According to MyWot and Google safe browsing analytics, Etao.com is a fully trustworthy domain with mostly positive visitor reviews.