Masala.com is tracked by us since April, 2011. Over the time it has been ranked as high as 27 699 in the world, while most of its traffic comes from India, where it reached as high as 2 815 position. It was owned by several entities, from ITP Digital () to REDACTED FOR PRIVACY of Privacy service provided by Withheld for Privacy ehf, it was hosted by Amazon Technologies Inc., Amazon.com Inc. and others. While ENOM INC. was its first registrar, now it is moved to NameCheap Inc..

Masala has a high Google pagerank and bad results in terms of Yandex topical citation index. We found that Masala.com is poorly ‘socialized’ in respect to any social network. According to MyWot and Google safe browsing analytics, Masala.com is a fully trustworthy domain with no visitor reviews.