Av.ru is tracked by us since July, 2014. Over the time it has been ranked as high as 14 999 in the world, while most of its traffic comes from Russian Federation, where it reached as high as 1 055 position. Pay.av.ru receives about 3.52% of its total traffic. It was owned by several entities, from LLC "Azbuka vkusa" to OOO "Gorodskoy supermarket", it was hosted by LLC NGENIX and OOO "Sovremennye setevye tekhnologii".

Pay.av has the lowest Google pagerank and bad results in terms of Yandex topical citation index. We found that Pay.av.ru is poorly ‘socialized’ in respect to any social network. According to MyWot and Google safe browsing analytics, Pay.av.ru is quite a safe domain with no visitor reviews.