Upworthy.com is tracked by us since May, 2012. Over the time it has been ranked as high as 275 in the world, while most of its traffic comes from USA, where it reached as high as 331 position. Scoop.upworthy.com receives about 16.91% of its total traffic. It was owned by several entities, from Peter Koechley () to Redacted for Privacy Purposes of Redacted for Privacy Purposes, it was hosted by Amazon Data Services NoVa, Amazon Technologies Inc. and others. While ENOM INC. was its first registrar, now it is moved to NameCheap Inc..

Scoop.upworthy has the lowest Google pagerank and bad results in terms of Yandex topical citation index. We found that Scoop.upworthy.com is poorly ‘socialized’ in respect to any social network. According to MyWot, Siteadvisor and Google safe browsing analytics, Scoop.upworthy.com is a fully trustworthy domain with no visitor reviews.